You just registered a new domain, setup WordPress or another platform, have your first couple articles, and now you’re ready to rank. What steps would you take after this to get your website ranked on the first page of Google? It seems like many people who are just starting SEO are very impatient and make the mistake of trying to build as many links as they can. They often associate high link count and Link velocity with faster rankings. The unfortunate truth is that both of these things will get your website de-indexed or penalized very quickly.
One of the first things I recommend instead of building links is to really focus on the design of your website. Is it appealing to the audience? Are you using a free theme which has not been set up very well? These are questions you need to ask yourself before worrying about building links or the other intricacies of SEO.
After you’re sure that your site looks great and is user-friendly the next step is to focus on content. You may have a great article about payday loans or top lawyers in the United States that you are excited to rank, but it’s good to take a step back and realize how many other people are competing for these keywords.
The best advice I can give someone who is just starting a brand new site is to do great keyword research. If you find something that has lower comp but still a decent search volume that will put you miles ahead of your competition.
After you have a great keyword it’s time to write a good article about it, the best thing to do is to look at the first five search results on Google and see how many words they have written in their articles that are ranking. The best practice is normally to go slightly above all of these articles. If the majority of the articles on the front page of Google for your keyword have 500 words you should shoot for 600. If you put out a 4000 word article and everyone else on the front page has 500 Words it probably won’t rank that well, so keep in mind that you can go overboard pretty easily.
The Next Step that I always recommend is to build more related content on your website. The higher the word count on your website as a whole, the easier it will be to rank for certain terms. It’s good to add a bunch of filler content, but keep in mind it should still be high quality and never spun or duplicate content.
After you’ve accumulated a good amount of content on your website it’s time to take one last look at your on page and other settings to ensure that you don’t have any obvious errors. A good idea is to go to a free keyword density tool and check the keyword density for the Articles you’re trying to rank. You don’t want the keyword density for your keywords to be too low or too high or this can throw off some red flags for Google. Another thing to check is your robots.txt, make sure that it is not blocking crawlers or Google.
The last thing I recommend is to check the loading speed of your website to ensure that it is loading quickly, Google has really been looking at website loading speed as a ranking factor in 2016 and 2017.
After you’ve done all of the above and made sure that your on-page looks great it’s time to work on some off-site strategies. The first thing I recommend is to start with a little bit of guest posting or link Outreach. There are some great guides on Google that will tell you how to get guest posts easily, make sure you choose high-quality website and nothing spammy.
Another great tip is to build social profiles for your site and to work on getting social shares and social signals, make sure you don’t buy these from fiber or any of those other cheap websites because they are often very spammy and can do more harm than good for your website.
The next step is to focus on a program such as Domain Authority stacking and really try and drive the authenticity and domain authority of your domain up so you can start building links more aggressively.
These steps above should get you pretty far on your new website and you should definitely be ranking on the first or second page at this point.
From this point on it’s all about your individual website and what it needs.
Some websites will need more links than others, and some websites might need more social signals than others, it just depends on your Niche and your topic.
I hope this guide was helpful, and I look forward to hearing about your success!